“We started using the ‘loaded backpacks’ as a member referral gift. After great member feedback, we decided to start giving one of these quality backpacks with loaded accessories to each and every new member which created an additional benefit of seeing our club-brand constantly ‘walking our city streets’. . .”
Mark Smith – Former Chairman, Town Sports International

“The back packs have been enthusiastically received by our members. We love the look and the perceived value is higher than other referral gifts that we have used. We will continue to build with this program as it is an excellent way to brand our clubs.”
Geoffrey Dyer – President, Lifestyle Family Fitness

“January year-on-year sales increase of over 10%. The sales Team & members love the backpacks. Referrals are up and the backpack program is a significant contributor to the increased sales!”
David Finestone – V.P. of Sales, HealthTrax

“We use the customized backpacks as thank you gifts for our new members and on the anniversaries of long standing members as well. They have been positively received by all and are wonderful ‘walking billboards’ for our business. It is a treat to see our logo walking all over Santa Barbara.”
Julie Main – GM, Santa Barbara Athletic Club

“This simple marketing tool has certainly had the biggest impact on our brand-building initiatives, and therefore assisted us greatly with our new member acquisition. For a number of years we've been using backpacks as an incentive to get new members started. This new member starter pack has proved to be of enormous value in building our brand across the major cities of Australia.”
Terry Kew – COO Fitness First Australia / VP Fitness First International Sales & Marketing